29 August 2024, Doha, Qatar – Sidra Medicine, a member of Qatar Foundation, announced the launch of its new campaign “Innovating Care. Transforming Lives’’ designed to raise awareness about its unwavering commitment to advancing women’s and children’s health in Qatar and the region. The campaign was launched at an exclusive press event to showcase how Sidra Medicine is making significant strides in personalized, research-driven care, contributing to Qatar’s National Vision 2030.
Dr. Iyabo Tinubu-Karch, CEO of Sidra Medicine said: “This campaign highlights our innovative approach to healthcare and clinical research which has allowed us to be firmly entrenched into the hearts and minds of our patients, their families, the community and other stakeholders as a trusted healthcare partner and leader. We are not only mending hearts but winning them too! And more importantly, we are transforming lives.”
Dr. Ahmed Al Hammadi, Acting Chief Medical Officer at Sidra Medicine said: “This campaign is a testament to Sidra Medicine’s dedication to not only transforming the lives of women and children through exceptional healthcare, but also to propelling Qatar’s Vision 2030 forward. By pioneering research-driven care and nurturing a new generation of medical experts, we are building a healthier future for Qatar and establishing ourselves as a global leader in healthcare innovation.”
The CEO and the CMO also shared updates on Sidra Medicine’s international patient program and how it has become a trusted healthcare partner for families. Since 2018, the hospital has cared for over 1,000 patients from around the world.
Sam Lock, the Executive Director of Commercial Development at Sidra Medicine, said:
“We are thrilled to launch our new awareness campaign ‘Innovating Care. Transforming Lives’, which embodies our core mission to push the boundaries of medical innovation for cutting-edge, personalized care. Through this campaign, we are reinforcing Sidra Medicine’s unwavering commitment to achieving optimal patient outcomes and solidifying Qatar’s position as a hub for medical excellence.”
